MSGM

Founded by Massimo Giorgetti, MSGM takes its name from the indie band MGMT and is a harmonious blend of urban and sportswear influences. Giorgetti's roots in Rimini's beach and club culture infuse the brand with a unique energy that's all about rhythm, beats, and visual flair.

"Never look back, it's all ahead" and "Lightness is not superficiality" are more than just slogans; they're a lifestyle. They resonate with our own core values and are printed on some of the iconic tees you'll find here.